About the District Kendrapara:

Kendrapara is a district situated in the coastal plain zone of Odisha and spread across an area of 2, 644 sq. km. Agriculture is the primary source of livelihood of the district. Several small-scale industries have set up their base in the district, creating different employment opportunities for the natives.

For any urban Indian, the image of a developed city contains an array of infrastructure and services that meets the level of their aspiration and imagination. To relinquish these aspirations and needs of the citizens, an urban planner ideally aims at designing the entire urban ecosystem. Lighting has always played a key role in providing last-mile infrastructure solutions, even reaching remote places.

The Challenge:

Kendrapara was looking for a solution to manage & maintain City Street light effectively and efficiently for a longer duration. The requirement was to illuminate the main roads of the town with decorative poles along with LED luminaries.


Innovative Solution from BEL:

Bajaj Electricals has always believed in creating innovative products and strives to provide end-to-end solutions for its consumer. The company understands that an adequate infrastructure in the road and railway transport system, ports and airports that are efficient would connect the Indian economy with other world economies.

The team at Bajaj Electricals has developed an innovative embellishing sword-type lighting, which allows illumination of the whole city with decorative poles along with LED luminaries. To welcome the new corporates and small industries to the town, it was essential to demonstrate the infrastructural self-sufficiency.

One of our famous quotes states, "When the going gets tough, the tough get going." Bajaj Electricals recognizes that it is crucial to come across challenges to improvise and deliver the best results. After bagging this project, the company was quite aware of the tough road ahead with numerous backbreaking challenges. The biggest challenge we faced was managing the supply; it was one of the significant constraints, and the site needed to be operational by a contractor phase-wise within eight weeks. Since the poles were required to be installed on main roads, the actual task was to start the casting jobs by breakers and arrange for laying cable with heavy traffic around.


The Execution

Following this, submitting structural calculations for non-standard poles was a big challenge faced by the team at the project site. Moreover, with the ongoing traffic situation during the daytime, the installation of poles was complex. However, despite this, Bajaj Electricals' team managed the heavy traffic on main roads and successfully supplied 252 units of 9 meter Sword poles with decorative arms and 600 units of 120 watt LED street light fittings to the district.

Although there were multiple obstacles right from the beginning, like winning the bid to the last mile installation of the street lights, the team successfully incorporated all the specifications in the tender. The feat was achieved within the stipulated time frame, which was commendable considering the challenges faced by the on-ground team.

Multiple tenders come with various complexities regarding rugged roads, challenging terrains and inaccessible areas without street lights. The management decided to support the local contractor to manage such cumbersome tasks skilfully and ensure positive outcomes.

The Achievement

Bajaj Electricals completed the project and incorporated all the specifications mentioned in the tender. The project was directly supervised by the Collector of Kendrapara – Mr. Samarth Verma (IAS), who was dazzled with the work's quality, efficiency, and durability. To highlight this historic step towards better infrastructure, the project was telecasted from the office of the Honourable Chief Minister of Odisha Shri. Naveen Patnaik.

A feather on the hat for the extraordinary work was when not a single pole with LED Luminaries installed under this project was affected during the devastating cyclone 'Amphan,' which otherwise had caused havoc across Odisha and West Bengal. The company is honoured to have delivered a product/solution that stood tall even during adverse weather conditions.

The development of a country heavily depends on the availability of its infrastructural facilities. Therefore, it plays a vital role in improving the country's standard of living, and Bajaj Electricals is overwhelmed to play a significant part in making India's future bright.

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